Faculty of Hospitality and Tourism (FHT), PSU Phuket Campus, Thailand


Faculty of Hospitality and Tourism
Prince of Songkla University, Phuket Campus





Bachelor Degree Program (BBA)




Service Innovation Management (SIM)

Bachelor of Business Administration Program in Service Innovation Management (BBA)


This program is designed to produce graduates with competences driven by innovation and management practice for business within the service sector, which play vital roles in the current global economy. Graduates are equipped with business condition analysis, problem solving skills, quantitative and qualitative analytical skills in organizational management. 4th year students can choose either of the following plans (at least 21 credits) as per their interest.


Plan A Study as specified in the study plan at the Faculty or

Plan B* Participate in any exchange program abroad for 2 semesters and has the right to earn additional degree from collaborated universities.


* Terms and conditions apply



Future Careers


Graduates are equipped with competencies to work in widespread lists of industries in service sector, for example, commercial bank, financial institution, wholesale & retail businesses, online booking engine company, and consulting firm. In addition, they are fundamentally trained with investment and managerial skills to start their own entrepreneurship path, particularly in service sectors.



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